The Pokémon Company is weighing an aggressive operational shift within the Japanese market to completely dismantle the ecosystem of unauthorized resellers and bulk buyers. The strategy under review involves making the national My Number identification card mandatory for verifying transactions of high-demand Pokémon Trading Card Game products on its official e-commerce network. Having previously experimented with unorthodox preventative measures—such as specialized pop-quizzes and intentionally damaging outer packaging at checkout—the brand is now moving toward one of the most restrictive consumer monitoring systems in modern retail.
Under the proposed guidelines, customers seeking to purchase limited-edition drops or entering purchase lotteries via the Pokémon Center Online will be required to complete an identity verification phase. This digital check will function by scanning the embedded IC chip found inside the buyer’s official state-issued ID card.

